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		<title>What Does Search Activity Say About The Election?</title>
		<description><![CDATA[By Matt McGee 
With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo’s blog post today, which taps into data from Yahoo Buzz:
- During the past week, Barack Obama has been the subject of [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/10/30/what-does-search-activity-say-about-the-election/</link>
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		<title>Estimated Click Fraud Rate Remains At 16%, Says Click Forensics</title>
		<description><![CDATA[By Barry Schwartz 
Click Forensics has released their estimated 3rd quarter click fraud numbers that they track. The numbers remain pretty much the same, at least as it pertains to the overall estimated industry average click fraud rate. The rate is now 16.0%, down from last quarter’s 16.2%.
The main change was that botnets were said [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/10/23/estimated-click-fraud-rate-remains-at-16-says-click-forensics/</link>
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		<title>Google &#038; Microsoft Share Advice For Webmasters, SEOs</title>
		<description><![CDATA[By Matt McGee
The ever-helpful teams writing for Google’s Webmaster Central blog and Microsoft Live Search’s Webmaster Center blog have published a variety of videos and presentations this week in the name of helping webmasters and search engine optimizers (SEO&#8217;s).
On the Live Search blog, Nathan Buggia recaps his SMX East presentation on Webmaster Guidelines, shares the [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/10/16/google-microsoft-share-advice-for-webmasters-seos/</link>
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		<title>Yahoo Launches Web Analytics</title>
		<description><![CDATA[By Matt McGee
Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.
The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/10/09/yahoo-launches-web-analytics/</link>
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		<title>Who Coined The Term SEO?</title>
		<description><![CDATA[By Bob Heyman
Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the US Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Optimization). SEOMoz and others have moved to challenge Gambert’s claim. As the person [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/10/02/who-coined-the-term-seo/</link>
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		<title>Are you using Twitter yet?</title>
		<description><![CDATA[By Ron Jones, Search Engine Watch

If not, you may want to read how other educators are using Twitter as an education tool.
For those who are coming up to speed, Twitter lets you broadcast or microblog your messages (140 characters max) to a group of friends or other subscribers, who can receive them as text messages, [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/09/25/are-you-using-twitter-yet/</link>
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		<title>Google&#8217;s &#8220;Submit Your Content&#8221; Page Changes Into Content Central</title>
		<description><![CDATA[By Danny Sullivan
In the old days, getting listed on Google just meant having a web site. These days, you can get in by selling products through a virtual store, by having a book, by having a small local business that&#8217;s listed in a yellow pages directory and many other ways. To help centralize submission and [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/09/18/googles-submit-your-content-page-changes-into-content-central/</link>
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		<title>Domain Acquisition &#8212; How Much is Too Much?</title>
		<description><![CDATA[By Mark Jackson
A company that&#8217;s redesigning its Web site recently called me to discuss the possibility of my firm assisting them with their SEO efforts. First, I congratulated them on being one of the few companies to consider SEO prior to re-launching their site (that&#8217;s the way it&#8217;s done, people!). Then we talked about their [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/09/11/domain-acquisition-how-much-is-too-much/</link>
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		<title>You Need More Than One Site Map</title>
		<description><![CDATA[
By: Justin Pinkus
Something as basic as your web site’s site map could have more of an effect on the success of your web site than you originally may have thought. So why is it that site maps are often taken lightly or overlooked altogether? Most graphic designers, webmasters and even Internet marketers don’t grasp the [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/09/04/you-need-more-than-one-site-map/</link>
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		<title>Are You Giving Your SEO Enough Information to Succeed?</title>
		<description><![CDATA[By Aaron Wall
Three years ago Todd Malicoat published a blog post titled Balancing the Link Equation, which offered conditional tips about how to improve the link profile of a website. I think of that post nearly every time someone asks for SEO advice because the field has grown so complex that both yes and no [...]]]></description>
		<link>http://www.web-based-marketing.com/wordpress/2008/08/28/are-you-giving-your-seo-enough-information-to-succeed/</link>
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