By Matt McGee

Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.

The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009.

Yahoo’s analytics service is a result of the company’s purchase of IndexTools earlier this year. Shortly after the purchase, Yahoo’s Dennis Mortensen announced the company’s plans to make Yahoo Web Analytics free.3

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SearchEngineLand reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple color.

Danny and Barry Schwartz wonder if the new logo, if it happens, might be part of Yahoo trying to assert its independence by showing Yahoo purple. It is official that Yahoo is no longer in talks with Microsoft and there are rumors that Google and Yahoo will be announcing a search partnership in about 20 minutes.

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OK, so we all know what people are really searching for most of the time. But if you filter out the perennial favorites (most of which are NSFW), then you can have a look at the most popular, up-and-coming search terms of 2007. In case you missed these earlier, here are the lists of top queries from various search engines:

AOL breaks down its “Hot Searches” by categories, including movies, bands, and accidental celebrities

Ask.com shows that its search volume can predict World Series winners…now will the Cowboys beat the Patriots and prove that true for the NFL as well? If Ask users are unusually prescience extends to presidential candidates, it looks like Barack Obama has Hillary Clinton beat.

Google brings us its year-end zeitgeist, telling us that the iPhone, Webkinz, TMZ and Transformers were the fastest-rising search terms of the year in the U.S.

Lycos tells us that poker, Britney Spears and Paris Hilton topped the search charts this year.

Yahoo’s Top Trends in Search in 2007 reveal that Saddam Hussein, Britney Spears, and Harry Potter were among the most searched-for names this year.

Posted by Kevin Newcomb at December 27, 2007 5:19 AM

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Search engines are celebrating with special logos like those above. See the full-sized versions (including Yahoo’s animated one) and more special search logos in Search Engine Roundtable’s regular roundup, Thanksgiving 2007 from Google, Yahoo, Ask.com, Dogpile & The Search Industry.

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According to various reports, Yahoo is going to buy either a 10 percent stake or $100 million worth of the forthcoming public offering of B2B site Alibaba.com on the Hong Kong exchange. The company already owns a significant minority stake (39 percent) of Alibaba Group, the parent of Alibaba.com. It would be buying a stake directly in the B2B site. As Loren Baker explains, Yahoo doesn’t own its foreign sites, which are typically operated as joint ventures with local control.

Via MarketWatch

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Following the Harris and BusinessWeek/Interbrand brand surveys, which put Coca-Cola at the top of the list, JupiterResearch asked Internet users about their favorite brands and dissected the audiences.

The brand ranking was as follows:

Google
Yahoo
Amazon
eBay
MySpace
Microsoft (including MSN)
AOL
Apple
Others

Segmented by age, MySpace rose in popularity to near parity with Google and Yahoo among younger adults. Interestingly, those 55 and older expressed a stronger preference for Google vs. Yahoo. Men preferred Google, while women preferred Yahoo. There were other gender differences as well. Interestingly, “Google was quite popular with Apple fans, as was Amazon, but fared its worst with users of MySpace and AOL.”

As one might expect, the strongest brand affinity and loyalty was among Apple fans. According to Jupiter, “An astonishing 51 percent described themselves as brand advocates.”

One of the reasons brand is important is because it drives usage and correlates with market share. Despite the often heard remark, “our competition is just a click away,” brand loyalty and habitual behavior makes that statement factually less true than it seems logically or in the abstract.

Via SEL

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Last year, the executive team at Yahoo! made the decision to re-organize the company with one of the central themes being the evolution of a culture from one largely organized around products, to one that is far more organized around our customers. The goal behind the re-org was to help us rationalize and consolidate duplicative products, create greater focus on key priorities, clarify strategic direction, and ultimately develop an environment where we could accelerate the speed and quality of our decision-making. We also wanted to do a better job creating value for our customers, from delighting our consumers with great product experiences to delighting advertisers and publishers by maximizing their ROI when using our products and services.

As part of the realignment, we formed the Yahoo! Network Division, which includes the majority of Yahoo!’s consumer-facing products — our Communications products such as Mail and Messenger; our Community and Social Media properties including Groups, Flickr and Bix; our Search products including Web Search and Answers; the Media properties comprising our News & Information and Entertainment business units; and our Front Doors including the Yahoo.com home page and My Yahoo!.

So, what’s the rationale behind putting all of these assets under one roof? The answer to that question lies no further than our mission statement: “To connect people to their passions, communities, and the world’s knowledge.”

In this statement, we not only define our sense of purpose as a company, but also a strategic framework for the Network Division as well. Let me explain further by breaking the mission statement down into its component pieces (and bear with me…this is a bit longer than our average blog post, but it’s an important area of discussion and one we thought was worth the additional detail):

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