By Bob Heyman

Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the US Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Optimization). SEOMoz and others have moved to challenge Gambert’s claim. As the person (along with my partner Leland Harden), who actually did coin the term Search Engine Optimization back in 1995, I feel uniquely qualified to weigh in on the validity of Gambert’s claim.

Jason Gambert asserts that he was the first to use the term SEO, in a 2007 email. The actual origin of SEO happened this way, as recounted way back in 1997 in the book Net Results that Leland and I wrote with Rick Bruner. Here’s an excerpt from page 137:

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By Ron Jones, Search Engine Watch

If not, you may want to read how other educators are using Twitter as an education tool.

For those who are coming up to speed, Twitter lets you broadcast or microblog your messages (140 characters max) to a group of friends or other subscribers, who can receive them as text messages, called a “tweet,” to your subscribers and their mobile phones. Since almost everyone has a mobile phone now this makes Twitter more effective as a communication tool.

Twitter in Academia

David Parry, assistant professor of Emerging Media and Communications at the University of Texas at Dallas, was a little apprehensive at first to use social media in the classroom, but after reading an article by Clive Thompson at Wired, he decided to give it a shot.

After giving his students a Twitter assignment one semester, Parry was curious to see how his students would react. He was surprised to see how it helped communicate with his students. After using it more and more he found “that it was one of the better things he did with the class.” He then posted these tips for using Twitter in academia.

Some of the highlights were an increase of “class chatter” as the class started using Twitter to have conversations inside and outside of the class. It seemed to develop a sense of “classroom community” as students began to develop a sense of each other outside the classroom space. Other tips are:

- Instant feedback.

- Track a conference or seminar.

- Follow a professional or famous person.

- Public notepad.

- Writing assignments.

- Grammar.

- Maximizing the teachable moment.

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