By Bob Heyman

Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the US Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Optimization). SEOMoz and others have moved to challenge Gambert’s claim. As the person (along with my partner Leland Harden), who actually did coin the term Search Engine Optimization back in 1995, I feel uniquely qualified to weigh in on the validity of Gambert’s claim.

Jason Gambert asserts that he was the first to use the term SEO, in a 2007 email. The actual origin of SEO happened this way, as recounted way back in 1997 in the book Net Results that Leland and I wrote with Rick Bruner. Here’s an excerpt from page 137:

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