By Matt McGee

With less than a week to go until U.S. voters choose a new president, Yahoo is sharing what it knows about White House-related search activity. Here are some highlights from Yahoo’s blog post today, which taps into data from Yahoo Buzz:

- During the past week, Barack Obama has been the subject of more than twice as many queries as John McCain.

- A week ago, there were six times as many searches about Cindy McCain compared to Michelle Obama.

- Geographically, on a queries per capita basis, John McCain is getting most of his search interest from Washington, DC, New Jersey, North Carolina, Ohio, and others. Barack Obama, on the other hand, is a hot search topic in Washington, DC, Georgia, Florida, Virginia, and others.

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By Barry Schwartz

Click Forensics has released their estimated 3rd quarter click fraud numbers that they track. The numbers remain pretty much the same, at least as it pertains to the overall estimated industry average click fraud rate. The rate is now 16.0%, down from last quarter’s 16.2%.

The main change was that botnets were said to be responsible for 27.6 percent of the click fraud, up 10% from last quarter.

The average estimated click fraud rate of on the content networks, including Google AdSense and the Yahoo Publisher Network, was 27.1 percent, which is down from the 27.6 percent rate of the previous quarter. Click fraud was said to originate mostly from Russia (4.9 percent), France (4.8 percent) and the U.K. (3.5 percent) according to Click Forensics.

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By Matt McGee

The ever-helpful teams writing for Google’s Webmaster Central blog and Microsoft Live Search’s Webmaster Center blog have published a variety of videos and presentations this week in the name of helping webmasters and search engine optimizers (SEO’s).

On the Live Search blog, Nathan Buggia recaps his SMX East presentation on Webmaster Guidelines, shares the slides from his talk, and expands on topics such as paid links, cloaking, and website penalties. He shares some detail on how Live Search handles paid links:

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By Matt McGee

Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.

The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009.

Yahoo’s analytics service is a result of the company’s purchase of IndexTools earlier this year. Shortly after the purchase, Yahoo’s Dennis Mortensen announced the company’s plans to make Yahoo Web Analytics free.3

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By Bob Heyman

Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the US Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Optimization). SEOMoz and others have moved to challenge Gambert’s claim. As the person (along with my partner Leland Harden), who actually did coin the term Search Engine Optimization back in 1995, I feel uniquely qualified to weigh in on the validity of Gambert’s claim.

Jason Gambert asserts that he was the first to use the term SEO, in a 2007 email. The actual origin of SEO happened this way, as recounted way back in 1997 in the book Net Results that Leland and I wrote with Rick Bruner. Here’s an excerpt from page 137:

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