By Aaron Wall

What is the difference between an unremarkable no value add thin ecommerce site, and a top ranked site? In some industries the difference is simply site age. Sites that were around a few years ago had fewer competitors, so it was easier for them to rank. As they aged they got trusted more, and some of those top rankings lead to many self-reinforcing links.

If your site is brand new and you want to compete against established sites directly on their most important keywords then you need to be good at public relations, have a better brand strategy, or have some remarkable feature that makes people want to talk about you. Without conversation and links it is hard to pass up sites that have been accumulating links for years.

But what if you could roll back the clock, and quickly grab market leading positions? You can.

Via SEL>>>

(No Ratings Yet)

 Loading ...

By Greg Sterling

When Microsoft made its investment in Facebook I always had thought that Live Search would come to the site, together with search monetization. Later it appeared that search wasn’t part of the deal. Facebook’s competitors all have web search, including Google’s much publicized deal with MySpace.

Well today Microsoft announced that Live Search will be coming to Facebook, together with paid search ads.

Here’s the note from Microsoft PR:

Microsoft’s yearly financial analyst meeting, Microsoft SVP, Satya Nadella announced the extension of Microsoft’s U.S. relationship with Facebook to encompass search.

As part of the deal, Microsoft will work with Facebook to bring its customers Live Search-powered web search and search ads by the end of the calendar year. Facebook will work with Microsoft to design the best search experience for Facebook’s customers and advertisers.

This is a big deal for both Microsoft and Facebook, which had no web search prior to this. If Facebook eventually drives a good deal of volume it can help Microsoft gain exposure to users and potentially additional market share over time, but also will drive search revenue. Facebook now has in excess of 100 million users globally.

Via SEL>>>

(No Ratings Yet)

 Loading ...

“Strong international growth as well as sustained traffic increases on Google’s web properties propelled us to another strong quarter, despite a more challenging economic environment,” said Eric Schmidt, CEO of Google. “As we continue to focus on innovating in our core business of search, ads and apps, we also look forward to enhancing the experience of our users and expanding the reach of our advertisers and partners with new technologies and formats, particularly as our integration of DoubleClick gains momentum and creates new opportunities in display advertising and elsewhere.”

Read the full Article

(No Ratings Yet)

 Loading ...

By Eric Enge

I always like to see what types of link building things that people talk about and/or present. Based on some basic tips provided by Roger Montti in the “Blow Your Mind Link Building Techniques” session at SMX Advanced, this post will expand upon those to describe a specific link building plan that nearly any site can use.

Here is my expanded version of Roger’s tips on how to extract which .EDU sites link to a competitor of yours (or to an important company in your space). These commands work on either Yahoo or Microsoft Live Search, but not Google at this point:

linkdomain:domain-to-check.com site:.edu “resource”
linkdomain:domain-to-check.com site:.edu “directory”
linkdomain:domain-to-check.com site:.edu “bookmarks”
linkdomain:domain-to-check.com site:.edu “links”
linkdomain:domain-to-check.com site:.edu “favorite”

Using this technique you can find a ton of link targets to pursue, all from known linkers. You can expand upon this as you see fit too. For example, you can add the industry category name for products or services like yours to the list. You can also try this on .ORG sites. Once your brain gets going you can just keep going and going.

Original post at SEL

(No Ratings Yet)

 Loading ...

Mariya Moeva and Bergy Berghausen of Google posted an excellent step by step instruction manual and video on when and how to submit a Google request for reinclusion in Google. In short, the steps are as follows:

Login to Webmaster Tools and check for any crawl errors, such as “URL unreachable” or “URLs restricted by robots.txt” errors. If you find those errors, dig deeper and see if you can open up those access errors. If those are not your issues, proceed to step two.

Check in Webmaster Tools the Message Center for any notifications of site issues. If there is something there, then follow those recommendations.

Then you want to review the Webmaster Guidelines and patch up any issues with your site that may have caused your site to be deindexed form Google.

Finally, go back to Webmaster Tools and submit a “reconsideration request,” but only after you are confident your site is in compliance with Google’s Webmaster guidelines.

Via SEL

(No Ratings Yet)

 Loading ...