By Barry Schwartz

Saul Hansell from the New York Times reported on an interesting discover that uncovered that Google may look at more than just your previous query to tailor the ads you see on the search page. Now, Google may look back several past queries to tailor your search ads. Yes, this is a major difference - let me explain how.

Obtaining the previous query of a searcher is technically different then obtaining a query conducted five searches ago. Obtaining the latest query does not require cookies to be assigned and tracked for that search. But to track a query from five searches ago, you will need to assign a cookie to that searcher and track his queries. Then Google can use that ‘cookied’ data to tailor the ads from a query done several searches ago.

Read more @ search engine land

(No Ratings Yet)

 Loading ...