SearchEngineLand reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple color.

Danny and Barry Schwartz wonder if the new logo, if it happens, might be part of Yahoo trying to assert its independence by showing Yahoo purple. It is official that Yahoo is no longer in talks with Microsoft and there are rumors that Google and Yahoo will be announcing a search partnership in about 20 minutes.

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