Links represent the largest factor of the ranking system for the most popular search engines. Yet link building can be tedious, and mind-numbing. How do you motivate your link marketers?
With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find — you want to retain them as long as possible.
Contest
Create a weekly, bimonthly, or monthly contest as a motivator. Make sure the prizes are worth it. Link building is hard work. Don’t insult your workers with trivial prizes — offer something of value, such as paid days off.
Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If the contest is simply judged on the “number” of links people obtain, then employees will focus on numbers, and the quality will suffer. Instead, place the focus on rewarding quality links.
Some possible contest measurement:
1 point for links obtained from a domain that is at least three years old.
3 points for links obtained from a domain that is at least five years old.
10 points for links obtained from a domain that has 20 or more government back links.
20 points for getting an editorial mention on a site at least five years old.
Get the idea? Focus the contest on obtaining quality links. That way the contest is a vehicle to teach and guide link builders to pursue high-quality links.
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