Links represent the largest factor of the ranking system for the most popular search engines. Yet link building can be tedious, and mind-numbing. How do you motivate your link marketers?

With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find — you want to retain them as long as possible.

Contest

Create a weekly, bimonthly, or monthly contest as a motivator. Make sure the prizes are worth it. Link building is hard work. Don’t insult your workers with trivial prizes — offer something of value, such as paid days off.

Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If the contest is simply judged on the “number” of links people obtain, then employees will focus on numbers, and the quality will suffer. Instead, place the focus on rewarding quality links.

Some possible contest measurement:

1 point for links obtained from a domain that is at least three years old.
3 points for links obtained from a domain that is at least five years old.
10 points for links obtained from a domain that has 20 or more government back links.
20 points for getting an editorial mention on a site at least five years old.

Get the idea? Focus the contest on obtaining quality links. That way the contest is a vehicle to teach and guide link builders to pursue high-quality links.

By Justilien Gaspard, Search Engine Watch

(2 votes, average: 3 out of 5)

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By Eric Enge

The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible.

When you are dealing with a non-SEO type, use the 30 second rule: explain it clearly in 30 seconds or less. If it takes you longer than that, your chances of getting them to understand what you are saying have gone down dramatically.

The key then, is to figure out how to net things out into higher level business concepts. This starts with understanding the perspective of your audience. The explanation you might offer the CEO are probably different than the one that you would offer the CFO. The CEO may want to understand strategic impact, and the CFO will likely want to understand financial impact.

Full Article at SEL

(1 votes, average: 5 out of 5)

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