By Mike Jones, Search Engine Watch, Feb 28, 2008
People online are seeking new ways to connect and be social. To meet that growing need, a new wave of social media sites have germinated explicitly to provide tools and platforms that facilitate sharing in all its facets and forms. The recent popularity of online social networks gives testimony to our most primitive desire to belong, as we congregate around the things we are most passionate about.

Savvy marketers are beginning to see this evolution of Internet users, from passive consumers into brand influences and ambassadors who are not to be underestimated.

Many brands are wary of exposing themselves on social media sites, but as anyone who’s been involved in social media for more than five minutes knows, they’re too late. Their brands are already exposed, and the community is talking about them, whether they choose to get involved or not. Rather than trying to avoid the conversation, brand marketers need to create a strategy to engage online influencers and social media users who have the power to make or break their brand.

Here are seven social marketing tactics to help your brand “get social” and join the conversation:

1. Boost the Fun Factor
2. See the Forest and the Trees
3. Widgets are Welcome
4. Conversation is King
5. Engage
6. Research and Listen
7. Don’t Go It Alone

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