SEO strategy should be designed to provide optimal return within a given risk tolerance. If you can also plan for future changes while still having a good ROI in the current market then it makes sense to do so. But you can’t always predict how search will change. When the Google Florida update occurred at the end of 2003, there were about a half dozen theories on what happened in the marketplaceāsemantics, stemming, Hilltop, LocalRank, SEO filters, and Topic Sensitive PageRank to name a few. We are not 100% what happened after the fact, so predicting the future is hard.
When you are new to SEO, seeing your rankings improve is an exciting process. But new sites without a stable footing tend to bounce around until they age and satisfy many different trust criteria. This ranking bounce can make it easy for a new webmaster to assume false relationships between activity and result. You could build a bunch of low quality links and see your rankings go up, then build a few high quality ones and see them go down. And it is possible that the ranking shifts in both directions may not even factor in those links if they have not been indexed.
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