OK, so we all know what people are really searching for most of the time. But if you filter out the perennial favorites (most of which are NSFW), then you can have a look at the most popular, up-and-coming search terms of 2007. In case you missed these earlier, here are the lists of top queries from various search engines:

AOL breaks down its “Hot Searches” by categories, including movies, bands, and accidental celebrities

Ask.com shows that its search volume can predict World Series winners…now will the Cowboys beat the Patriots and prove that true for the NFL as well? If Ask users are unusually prescience extends to presidential candidates, it looks like Barack Obama has Hillary Clinton beat.

Google brings us its year-end zeitgeist, telling us that the iPhone, Webkinz, TMZ and Transformers were the fastest-rising search terms of the year in the U.S.

Lycos tells us that poker, Britney Spears and Paris Hilton topped the search charts this year.

Yahoo’s Top Trends in Search in 2007 reveal that Saddam Hussein, Britney Spears, and Harry Potter were among the most searched-for names this year.

Posted by Kevin Newcomb at December 27, 2007 5:19 AM

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SUNNYVALE, Calif. & MEXICO CITY, Dec 20, 2007 (BUSINESS WIRE) — America Movil (BMV:AMX) (NYSE:AMX) (Nasdaq:AMOV) (Latibex:XAMXL), the leading wireless services provider in Latin America, and Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced a new strategic global partnership providing a framework for making Yahoo!’s industry leading mobile services available to millions of consumers in 16 countries throughout Latin America and the Caribbean. The agreement sets the stage for Yahoo! oneSearch to be the preferred mobile search service on America Movil’s diverse wireless carriers’ portals and prominent placement of links on the carrier portal to Yahoo!’s Mobile Web properties.

Under the global framework agreement, oneSearch, Yahoo!’s industry leading mobile search product, will be the default mobile search service on America Movil’s wireless carriers’ portals, making it easier for consumers to find relevant answers to search queries on their mobile devices. In the coming months, Yahoo! will customize and deploy localized versions of oneSearch for each region, integrating America Movil’s wireless carriers’ content and tailoring the experience to best meet the needs of each country’s consumer audience.

More at the Yahoo! Inc. Press Release

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By Aaron Wall

SEO strategy should be designed to provide optimal return within a given risk tolerance. If you can also plan for future changes while still having a good ROI in the current market then it makes sense to do so. But you can’t always predict how search will change. When the Google Florida update occurred at the end of 2003, there were about a half dozen theories on what happened in the marketplace—semantics, stemming, Hilltop, LocalRank, SEO filters, and Topic Sensitive PageRank to name a few. We are not 100% what happened after the fact, so predicting the future is hard.

When you are new to SEO, seeing your rankings improve is an exciting process. But new sites without a stable footing tend to bounce around until they age and satisfy many different trust criteria. This ranking bounce can make it easy for a new webmaster to assume false relationships between activity and result. You could build a bunch of low quality links and see your rankings go up, then build a few high quality ones and see them go down. And it is possible that the ranking shifts in both directions may not even factor in those links if they have not been indexed.

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By Ron Jones, Search Engine Watch, Dec 6, 2007

Have you ever wondered how the rock stars in SEO (define) became so great? How did they learn all that information about SEO? We’ll explore the education of search marketers here in SEM.edu.

Experience or Knowledge

There wasn’t much information available about search marketing in the early days of the Internet. So, some smart people decided to experiment. Look what happened.

Over time, a set of search marketing best practices emerged as some of these experiments worked out. This information was shared with friends for the most part, but there was no real formal body of knowledge.

After a while, some of this information was found in books. The majority, however, was surfacing through word of mouth and networking in forums to solve problems. As more search marketers tried out these new tips, they learned what worked and what didn’t.

It’s challenging to learn search marketing. The rules are made by the search engines and their algorithms (define). All we can do is try the tactics we learn from others and learn for ourselves what works and what doesn’t.

We often find that what works for one Web site doesn’t necessarily work for another. Once we go through this process and learn for ourselves what works, then we can start to be called an expert.

Once you read or are taught about search, you have some knowledge. Experience will make all the difference. You’ll also need to a network of resources to tap when you hit a roadblock.

Via

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