September 27th, 2007

Happy Birthday Google

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Google is celebrating its 9th birthday today. With little fanfare, except for the logo change, the search engine has obviously had more pressing things on its mind - like dealing with the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights Committee on the Judiciary.

Interestingly though, if you google Google, they have the 9th birthday announcement in their SERP description. I wonder if Larry and Sergey will go to their favorite Burger King store and reminisce about the old days?

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September 20th, 2007

8 Ways to Improve Your Local Search Results

1-Make sure that you have a crawler friendly web site

2-Include your business address twice on the page

3-Check out your business listing on the major search engines

4-Get your business rated

5-Solicit local links

6-Check out your competition

7-Verify directory information

8-Create separate web pages for different cities/regions

More>>>

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September 13th, 2007

A Crucial SEO Element: Web Site Credibility

100% Organic - A Column From Search Engine Land Part of making a site a success from an SEO standpoint is making it credible and trustworthy. Being trustworthy means a site is more likely to draw high quality organic links, more likely to be mentioned in the press, and more likely to convert for consumers in your target market.

-Background research on web site credibility

-Design & other trust cues

-Critical information

-Background information

-Availability & user interaction

Via SEL

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September 6th, 2007

Don’t Abuse Users’ Search Experience With 301 Redirects

Via SEL explain about the risk of the abuse on the 301 Redirects.
Linkbait, link juice, PageRank, paid links—all of these terms are commonly associated with one of the fundamental building blocks of successful search engine optimization (SEO): link development.

One of the problems with link development gurus is their obsession with 301 redirects. Heck, I have even heard search engine software engineers tout 301 redirects as the magic solution to maintaining high quality link development. The problem with this 301-redirect obsession is that the focus is on search engine positioning, not the user.

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