Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.

1. Commit yourself to the process.
2. Be patient.
3. Ask a lot of questions when hiring an SEO company.
4. Become a student of SEO.
5. Have web analytics in place at the start.
6. Build a great web site.
7. Include a site map page.
8. Make SEO-friendly URLs.
9. Do keyword research at the start of the project.
10. Open up a PPC account.
11. Use a unique and relevant title and meta description on every page.
12. Write for users first.
13. Create great, unique content.
14. Use your keywords as anchor text when linking internally.
15. Build links intelligently.
16. Use press releases wisely.
17. Start a blog and participate with other related blogs.
18. Use social media marketing wisely.
19. Take advantage of local search opportunities.
20. Take advantage of the tools the search engines give you.
21. Diversify your traffic sources.

Each one explained in detail here

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