Last year, the executive team at Yahoo! made the decision to re-organize the company with one of the central themes being the evolution of a culture from one largely organized around products, to one that is far more organized around our customers. The goal behind the re-org was to help us rationalize and consolidate duplicative products, create greater focus on key priorities, clarify strategic direction, and ultimately develop an environment where we could accelerate the speed and quality of our decision-making. We also wanted to do a better job creating value for our customers, from delighting our consumers with great product experiences to delighting advertisers and publishers by maximizing their ROI when using our products and services.
As part of the realignment, we formed the Yahoo! Network Division, which includes the majority of Yahoo!’s consumer-facing products — our Communications products such as Mail and Messenger; our Community and Social Media properties including Groups, Flickr and Bix; our Search products including Web Search and Answers; the Media properties comprising our News & Information and Entertainment business units; and our Front Doors including the Yahoo.com home page and My Yahoo!.
So, what’s the rationale behind putting all of these assets under one roof? The answer to that question lies no further than our mission statement: “To connect people to their passions, communities, and the world’s knowledge.”
In this statement, we not only define our sense of purpose as a company, but also a strategic framework for the Network Division as well. Let me explain further by breaking the mission statement down into its component pieces (and bear with me…this is a bit longer than our average blog post, but it’s an important area of discussion and one we thought was worth the additional detail):
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