The definition of what is and isn’t search marketing is expanding to include other related disciplines. It began with Web developers moving into SEO. A few years ago, SEOs expanded into paid search. Today, one area that more and more search marketers are moving into is social media marketing.

Social media marketers utilize community-based sites like MySpace, Digg, YouTube and Flickr to get a message out to certain groups, to garner links back to their own sites, or to help manage an online reputation by building more pages that will rank in search results for a company, product, or person’s name.
A Natural Progression from Search to Social Media?

But why does this new practice fall under the realm of search marketers? And does it make sense? Most search marketers see it as a natural progression of services.

“Social media dovetails nicely with natural search,” said Tony Wright, VP of client services at Dexterity Media. “A lot of the skills come from search in linkbuilding, which themselves come from public relations. You have to try to convince someone to link to you.”

Search has always been about much more than on-page optimization, or buying search ads. The space is constantly evolving, and because search marketers are often on the front lines of any new trend, they often are in a position to move into new areas that complement search.

“We’re all online marketers. Just because search is the dominant form of navigating the Web, doesn’t mean that we exclusively work in search. The field is much broader than that,” said Rand Fishkin, CEO of SEOmoz.

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