Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google revealed today. In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google’s Shuman Ghosemajumder.

Google advertisers have been clamoring for a hard number to put on click fraud for years, but Google has been unwilling to share specifics. The company has often said that revealing too much would make it easier for fraudsters to take advantage of the system, which has frustrated advertisers who want to know where their money is going.

This revelation is the latest in a series of moves designed to offer more transparency to advertisers, said Ghosemajumder, Google’s business product manager for trust & safety. Google has come under fire from lawsuits, click fraud reporting firms, and advertisers in recent months, all looking for more granular details on the level of invalid clicks occurring in the AdWords system.

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