Let me start out by saying Google needs good competitors for a number of reasons. They have become synonymous with search and regardless of the millions or billions of dollars being spent by the competitors, such as Microsoft and Yahoo!, Google (News - Alert) keeps gaining share. Their share is so great, many advertisers don’t need to explore other search engines as advertising vehicles. They can get access to the lion’s share of searches by sticking with Google.

In short, the world of the Web will be a better place if Google gets strong competition. Even if most web surfers stick with Google, strong competition will only force Google to get better and better.

So I read with interest the launch of new search entrant Wikiasari by Jimmy Wales, the man behind Wikipedia. Probably everyone who has used the Internet has heard of Wikipedia, as it is one of the top ranked sites in the Web and is a treasure trove of free information.

The strength behind Wikipedia is the power of the masses which allow the site to be a collaborative free resource. In the world of Wikipedia, entries are updated by a network of volunteers, not company employees.

Expect Wikiasari to embody a similar strategy to build a search engine that competes with Google by allowing humans to fine tune the search results. As everyone knows, all search engines can be vastly improved. So there may be room for more competition in the market.

Original Post here.

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