Google does minor algorithm updates almost on a monthly basis. Once in a while, it implements a major algorithm update.

If there is one thing search engine marketers and website owners fear, it is a major algorithm update, especially by Google. Well, much as we may like it not to happen, its here. Google has recently done a major algorithm update, nick named the “Jagger” update series.

The last major Google algorithm update, called the Florida update, happened in November 2003 and created quite a stir with website rankings.

Big changes in rankings

Like the Florida update, the Jagger update has done the much feared “blender” act. It has churned the top-ranking websites and turned them into a list of unrecognizable pulp.

Google has been the favorite amongst the web community searching for information. Most feel that the search results have always been highly relevant. It would therefore be safe to assume that whatever algorithm Google has, works just fine.

So why does Google need to re-engineer its perfect-looking algo so drastically? Has it not heard the saying “if it works, don’t fix it”?

(1 votes, average: 1 out of 5)

 Loading ...